Hello I'm Petrina
Creative Direction
Body Mist by So...? Video Campaign
I worked with the Short Films team to demonstrate and ensure we executed a video campaign that's on brand for So...? to a high standard.
working closely with the director, set design, MUA and stylist to aliened the vision I had in mind for this campaign.
Production Company: Short Films
Director: Toby Tremlett
Producer: Holly Hartley
Music: Charles Schlumberger
Creative Direction: Petrina Moore
So...? Fragrance Website Re-Launch
Working with Belle Digital as our website developers, I communicated my vision for the new E-Commerce theme, from the overall theme to custom pages and elements such as colour palettes and fonts.
Working with our in-house graphic designer, I communicated and executive the stylisation of the website assets, for banners.
Glow by So...? Advertising Campaign
Glow by So...? was the latest advertising campaign i put together for So...? Fragrance.
Glow by So...? is a range i have have been involved with from start to finish with NPD at So...?, therefore i was creative lead on the advertising campaign below.
From Model selection, Hair and Makeup and of course the shoot theme, i
curated this campaign with Photographer Holly Patterson at Raghouse Studios.
